Project Description

Vision Originates from the Nature | 由大自然孕育的視野

Description:

What makes Unsuikyo and Joey Lau click for the collaboration could be their sheer belief in raw materials to bring out the most original and unique qualities in man. Named after the Japanese Shiratani Unsuikyō, Unsuikyo is an eyewear brand that advocates co-living with nature and the use of unprocessed natural materials, such as stones, metal and wood, as opposed to plastic for their products.

With their sophisticated brand identity and narrative, Joey Lau was determined to help increase Unsuikyo’s media exposure through magnifying its ‘natural’ image, which extends to a collection of photographs that reflects the philosophy of preserving nature’s purest creation through the frames. To truly capture the essence of the brand, Joey would keep stylistic influences to the minimal, focusing merely on the aesthetics of light and shadow, as well as the textured material qualities to evoke a sense of vintage ‘snapshots’ equivalent to the timelessness of the frames.

石木眼鏡(Unsuikyo)和劉桂儀之所以會一拍即合，大概是因為他們同樣有著堅持用原生天然物料，來展現人類最原始獨特品質的純粹信念。石木眼鏡，名字的構思源自日本的白谷雲水峽 (Shiratani Unsuikyo) ，是一個倡導人類與大自然同存，並使用未經加工的天然材料，如石頭、金屬和木材，而非塑料製品的眼鏡品牌。

石木眼鏡優秀的品牌形象和敘事手法，令劉同學決心通過擴大它「貼近自然」的形象來增加其媒體曝光度，而此意念則衍生出一系列照片，反映了我們可以用相框保存大自然最純粹的受造物這一哲學。為了真正捕捉到品牌的精髓，劉同學將自己對品牌風格的影響維持在最低程度，僅僅關注光影的美學，以及紋理的材質，希望打造出一種復古的「快照」效果，突出相框與此效果相稱的永恆感。

Design Graduate:
Lau Kwai Yee, Joey

Collaborator:
Unsuikyo

Email:
joeylaukwai@gmail.com

School:
City University of Hong Kong 香港城市大學