The Reminiscent Gaze of the Street Corner |
What does it feel like to fall in love with a street because of a person? Absolute Vintage Eyewear and Marcus Chan know better. In the promotion video of the brand’s eyewear, collaboratively they crafted a beautiful love story threaded by the eyeglass frames named after different streets in Hong Kong.
Oftentimes, we are what we wear. Both Absolute Vintage Eyewear co-founder Ben and the advertising major Marcus believe strongly in the individuality expressed through quality personal accessories. Once Ben shared a story when one of his clients had insisted to purchase a frame that does not quite fit her facial features, only because it was named after the street where she and her husband grew up.
It was the perfect timing as the story inspired design freshmasonry Marcus to create a short love story that takes place in the streets of Hong Kong by his video lens; while Absolute Vintage Eyewear also wished to strengthen their media presence as a local eyewear brand. With the feature of engraving a Hong Kong street name onto the arm temple of each frame, Marcus has developed a poetic narrative of the brand that ties back to the roots of Hong Kong culture.
Chan Man Ho, Marcus
Absolute Vintage Eyewear
Hong Kong Design Institute 香港知專設計學院