The Arts of Crafting and Playing | 工藝與遊戲之間

Description:
Sam & Partners produces children’s playsets and accessories for the ‘dough’ toys category. The company required fun and readily commercialised designs to work with their large range of toys and playsets.
The project focused on improving parent-child bonding and child education through play. ‘Dough’ play allows children to explore their creativity and develop fine motor skills by recreating what they see in real-life such as animals, food, crafts and daily objects. Using their own hands and simple tools, the children also let their imagination go wild in this form of play where the sky’s the limit.

The design freshmasonries explored the finer aspects of commercial reality when creating their designs. Child psychology, parent-involved play, play value, ergonomics, production processes and materials were considered very carefully to create designs that are not only fun and educational, but also production ready and appealing to the target markets.

THEi and Swinburne design freshmasonries and staff collaborated closely to deliver a range of designs to the client, giving them a wealth of options with strong commercial merit.

Sam＆Partners為「泥膠」類兒童玩具生產套裝和配件。該公司需要有趣且易於商業化的設計，以配合他們的各種玩具和套裝。

該項目的重點是通過玩「泥膠」改善親子關係和兒童教育。孩子們用「泥膠」製造出在現實生活中可見的東西，如動物、食物、工藝品和日用品，由此探索創造潛力、並培養精細動作技能。孩子們用自己的雙手和簡單的工具，盡情發揮無限想像力。

設計新鮮人們在設計中探索了現實商業精致的方方面面，兒童心理學、父母參與、遊戲價值、人體工程學、生產過程和材料都經過非常仔細的考慮。因此，設計不僅有趣且具有教育功能，亦適合生産且對目標市場有吸引力。

THEi和Swinburne的設計新鮮人和員工密切合作的設計系列，為客戶提供豐富的選擇和新穎概念。

Design Graduate:
Ma Yung Chiu, Henry
Poon Lok Yung, Denise
Yik Siu Fun, Cherry

Collaborator:
Sam and Partners Limited
Ho, Samuel
Kwan, Miki
Kong, Florence

Choy Yip Hong, Sonny
Kee Yee Chun, Tristance
Kuys, Blair
Tran, Katey

Email:
mamayc@gmail.com
denisepoon313@gmail.com
cherryyiksf@yahoo.com.hk

School:
Technological and Higher Education Institute of Hong Kong 香港高等教育科技學院

Project Description