Team Green Assembled | 綠團集合
Extending our collaboration from last year, Team Green® is a brand under Starlite Visual Communication Limited specialised in creating flat-packed laser cut products. In this collaboration, the brand created a crossover for its latest product ‘Doggy Chair’, to be launched next year, it is therefore looking for young design freshmasonries to collaborate. As the emerging young art and design talents could realise their 2D art or graphics on a 3D consumer product, the chair also expands the product range to furniture for Team Green®, which mainly produces souvenirs currently.
The Doggy Chair is made with laser cut wood panels that can be flat-packed, thus it allows easy transport and its surface can be decorated with a variety of full colour-printed patterns. The sheet material is turned into a functional chair as they are slotted into each other to create a weight-bearing structure. While the form of the chair is a simplified pet dog, the head of the dog serves also as a side table and its body functions as a sitting platform. With this collaboration, the company met its goal of creating a customised product for a growing market for unique products.
Design freshmasonries Erica Yip and Savoy Cheung both created unique graphic patterns for the collaboration. Erica’s graphic pattern is a campaign visual for the ‘maker movement’ that is trending in product design. The movement highlights the value of handcrafted products that are manufactured with the aid/ incorporation of modern technologies, reestablishing the closer relationship between the product and the user. The graphic theme resonates with the way Doggy Chair is put together, as it encourages the user to establish a stronger bond with the product through promoting a do-it-yourself culture.
Savoy subtly plays with the gender theme in her pattern ‘Fruit Boys’, as a succession to her illustration, which employs an innocent illustration style to depict the perfect ‘Mr. Right’ in life, dressed in ‘fruit’ costumes. Her graphic features repeated, boxy looking apples and occasionally, oranges, to symbolise how the discussion around sexes can be objectified like fruits.
Janie Lau and Nicole Mok went for a direction that evokes happiness through a burst of colour splashes and youthful characters. Nicole employed a rainbow palette of watercolour textures on her Doggy Chair. She wants the chair to evoke a sense of cheerfulness as if you are looking at a real dog (and rainbow), she even included white paws on the four legs that subtly hint at the zoomorphic presentation of the chair.
In her version of Doggy Chair, Janie included the characters she designed – ‘Animomo’ in her graphic. She included the chair in her imaginary narrative, as a giant running dog taking other characters for a thrilling ride on its back. Janie employed her innocent graphic style in the collaboration, with character designs that will appeal greatly to children using a wash of purple and pink watercolours to add to its playful atmosphere.
Cting and Adrian have produced highly expressive illustrations that will stand out in artistic interiors. Cting’s graphic design titled ‘Rainforest’ shows a collection of zoomorphic mushrooms, flowers and animals cohabitating joyfully in a forest setting. She employs a bright colour scheme and a brush stroke that draw references from graffiti and pop art influences.
Adrian adapted graphic elements of his environment design project ‘Colour Chronicle’ onto the Doggy Chair. The two crows featured on the chair are part of his concept to explore the unconscious and perception in the interior spaces. With no concrete justification to guide the audience, he aims to evoke primary emotional responses of the audiences when faced with different symbolic elements. To different cultures, a crow could represent wisdom or a symbol for bad luck, both perceptions are equally viable yet subjective.
劉同學在她的小狗椅中將自己設計的角色 – 「Animomo」包含其中。她將這把椅子包括在她想像的敘事中，她把自己當成一隻巨型的、正在奔跑的狗，自己背著不同的人物角色，和他們共同體驗一場驚心動魄的騎行旅程。劉同學在合作中運用了她天真的繪畫風格，她設計人物時也運用了能夠大大吸引小朋友的紫色和粉紅色水彩，以增添其俏皮的氛圍。
Cheung Tsz Fung, Savoy
Kwong Sai Kit, Adrian
Lau Yin Chi, Janie
Mok Wing Chi, Nicole
Yip Wing Lun, Erica
Starlite Visual Communication Ltd. | Team Green
星光視覺媒體有限公司 | 綠團
The Hong Kong Polytechnic University 香港理工大學