Project Description

Marvelous Self-Introduction | 傑出的自我介紹

Description:
Ten Stationery is passionate in exploring extraordinary yet practical ideas in the realm of stationery design. In a civilisation that is primarily built on flat screen interactions, the mechanical tactility of card case design – ‘I AM’ – provides a very satisfying nostalgia that is gradually disappearing in industrial designs. Underneath its minimalist exterior hides an ingenious mechanism. The releasing of the silicone band simultaneously raises the deck of cards from inside the case, providing a pragmatic yet surprising solution in the midst of self introduction.

Under the facilitation of 「DesignXcel」, Ten Stationery offered design freshmasonry Jeffrey Ko the opportunity to reimagine the purpose of ‘I AM’. As an advertising design freshmasonry, Jeffrey has created a hefty graphic and communication design portfolio that showcases his breadth of skills. Therefore he envisioned the name card case as a mini collection of works that he can carry in his pocket, showcasing to potential clients whenever he needs to.

The cover of the card case is imprinted with the graphic of a bee. According to Jeffrey, he sees a lot of similarities between bees and designers. Both have to work hard cooperatively in order to accomplish a magnificent feat. At the same time they are working under immense pressure. On the plus side, it is the same pressure that drives designers to innovate and seek for more creative solutions.

一直以來，Ten Stationery Limited都熱衷於在文具設計領域中尋覓非凡而實用的意念。在一個人們主要用平面屏幕互動的社會中，其出品的卡片盒－－「I AM」自帶的機械化觸感就能帶來一種令人尤覺滿足的懷舊感，而這種懷舊感事實上已經在工業設計中逐漸消失。卡片盒看似簡約的外觀下，其實暗藏機關。當放鬆卡片盒附有的硅膠材質橡皮筋時，內藏的卡片就會相應升起，為正想拿出卡片自我介紹的用家提供了既實用又富驚喜的方案。

在《設計列陣》的推動下，Ten Stationery Limited給予了設計新鮮人高卓祈重新構想「I AM」設計宗旨的機會。作為專攻廣告的設計新鮮人，高同學創造了一個巨大的平面圖像和通信設計組合，以展示他廣泛的技能。因此，他將名片盒設想為可以放在口袋裡的迷你作品集，可以隨時向潛在客戶展示。

卡片盒的外殼上印有蜜蜂的圖案。根據高同學的說法，他發現蜜蜂和設計師之間存在很多共通點。兩者都必須通過努力合作才能完成偉大的壯舉。與此同時，他們都在巨大的壓力下工作。從正面的角度來說，同樣的壓力可以促使設計師創新並尋求更具創造性的方案。

Design Graduate:
Ko, Jeffrey 高卓祈

Collaborator:
Ten Stationery Limited

Email:
jeffreyko2011@gmail.com

School:
Technological and Higher Education Institute of Hong Kong 香港高等教育科技學院