Project Description

From Product to Promotion | 由產品到推銷

Description:
For its second consecutive year, Zuo Zuo Limited has been a collaborator under 「DesignXcel」 programme. It has moved forward from the scope of product design, towards the levels of promotion and operation, collaborating with design freshmasonry Potter for its sales kit design.

Having a good product is not enough on its own, it requires effective integration with sales and promotional strategies. Not only does the sales kit have to meet actual sales needs, but it also has to arouse the interests of the customers through visual communication and product data integration, leading them to understand, purchase, use and feel the actual value of the product.

It may be too much expectation for a design freshman, who just set foot into the design industry for a matter of months (not years!) to fully understand the entire product development model and concept of an industry, and then produce a flawless sales kit that conveys exactly what it is intended to do. That is where 「DesignXcel」came into assistance. As an intermediary platform, it utilises design thinking and management skills, plus experience in manufacturing and business operations to guide Potter to achieve the final results of the project.

坐座有限公司已經連續第二年成為《設計列陣》計劃的合作夥伴。它已經從產品設計的範圍開始向推進和運營的方向發展，並與設計新鮮人梁鎮豪合作進行銷售套件設計。

擁有一款好的產品本身是不足夠的，它需要與銷售和推廣策略有效結合。銷售工具包不僅要滿足實際銷售需求，還必須通過可視化溝通和產品數據集成來擴大客戶的利益，使他們了解、購買、使用和感受產品的實際價值。

對一名設計新鮮人而言，充分了解整個產品開發模式和行業概念，然後生產出完美並且能完全表達其理念的銷售套件，可能是一個過高期望，因為他們剛剛進入設計行業幾個月（而不是幾年！）。這正正就是《設計列陣》提供支援的時候。作為一個中介平台，它利用設計思維和管理技能，加上製造和業務運作經驗，指導梁同學實現項目的最終成果。

Design Graduate:
LEUNG Chun Ho, Potter

Collaborator:
Zuo Zuo limited

Email:
potterleung0422@gmail.com

School:
Technological and Higher Education Institute of Hong Kong 香港高等教育科技學院