Project Description

Project Title:
B-dessert | B仔涼粉

Description:
This is a new image for B-dessert. I use the fruits of Hong Kong’s specialty desserts as the concept, and use the four most common fruits, durian, mango, banana and watermelon. To increase the sense of identity, and then use the funny and interesting way to make the role appear, because I am targeting young consumer customers. At the same time, the poster I designed is a combination of Hong Kong’s distinctive attractions and four fruit characters to promote the brand’s new image. Together with the curved lines, everyone is welcome to enjoy authentic gourmet desserts. Finally, a set of graduation works was designed with a new image.

這是為B仔涼粉重新設計新形象,我是用香港特色甜品裡面的都有的水果作為概念,並且用最常見的四種水果,榴蓮,芒果,香蕉以及西瓜,選用四種水果本身的顏色,增加認同感,再用搞怪有趣的手法去將角色曾現,因為我所針對的是年輕的消費顧客。同時,我所設計的海報是將香港特色的景點和四個水果角色結合,用來宣傳店舖的全新形象,再加上彎彎曲曲的線條是歡迎大家來享用地道的美食甜品。最後,再用全新的形象設計了一套的畢業作品集。

Design Graduate:
Fan Man Yi | 范文意

School:
CO1 – School of Visual Arts | CO1 設計學校

Email:
fwy.y@icloud.com

Collaborator:
TML Apparel Ltd.