A Picture for A Thousand Songs | 一幅讓一千首歌駐足的圖畫
As a design and development company specialising in the electronic industry, PSL Limited targets the promotional market not only by its existing product range, but also new and unique co-creations with the younger generations to add value.
Both images and music are distinct forms of human expressions. As the moods alter, what one sees and listens to change accordingly. Through the introduction of this collaborative electronic device, which is at once an image frame and a loudspeaker, the tunes are enriched and elevated to the next level by the works of the design freshmasonry Melanie Wong.
Melanie has gained substantial insight to millennial behaviours through her university project ‘Weekend Treats’, in which she designed a set of chocolate packaging that targets specifically to the lifestyles of young working professionals. She concluded this particular demographic is closely connected to a digital lifestyle, yet they are highly stressed due to various socio-economic factors. They have high standards for styling, however they pursue meaning and experiences over ‘stuff’.
Based on this understanding, Melanie integrated the packaging with motivational quotes as an emotional boost against their daily stress. She again applied this element in her collaboration with P.S.L. Limited. As music is another inseparable element from the lifestyle of millennials, the message shall resonate well with their spiritual beliefs, providing a multi-sensual experience that exceeds one’s expectation of a product.
Wong Tsz Ying, Melanie
Savannah College of Arts and Design(SCAD) 薩凡納藝術設計大學