Project Description

A Light to Read Books By | 照亮書裡的每字每句

Description:
Since 2001, Area+ has established itself as a gift and premium design house with buying agency services. In the process of reinventing traditional gifts for the changing market needs, 「DesignXcel」had brought collaborative benefits by lining Area+ and the design freshmasonries up for product enhancement.

If you are a true bookworm, this chic LED book light ‘Bookworm’ will literally be a gift item not to be missed. It is a mini LED light in the form of a ‘worm’ strap made of paper cardboard, which comes in various colours with a magnetic attachment mechanism to make it stand and facilitate reading.

Incorporating and printing the graphic designs on the paper cardboard, the stylish light of Area+ leads readers to immerse in the world of books and imagination, taking them towards textual greatness and knowledge. Lam Tak Chuen draws similarities between ‘Bookworm’ and his graphic design graduation project, in which he had envisioned for local heritage brand Red A. In the project he chose to graphically represent ‘stability’ with a running set of legs, an irony given that Red A’s iconic stool has no legs at all. In the same way, ‘Bookworm’ also boasts an ingenious mechanism of its own, standing firmly even without legs. He took this graphic element and applied it again to this collaboration, as a symbolic tribute to the creators who invented these ingenious solutions.

自2001年以來，Area Plus Limited已成為一家囊括了精美禮品和優質設計的公司，並提供代購服務。在為不斷變更的市場需求重新研發傳統禮品的過程中，《設計列陣》通過撮合Area+和設計新鮮人合作為產品增值，為雙方帶來了協作效益。

若你是真．書蟲，這個別緻的LED書燈「Bookworm」便是你不容錯過的禮品。它是一盞迷你LED燈，是用硬卡紙砌成的一串「蟲」帶，色彩斑斕，而且上面附有磁石，使其立起和便於用家閱讀。

透過將圖形設計融入並印刷在硬卡紙上，Area+成功以其時尚之光引領讀者沉浸在書本和想像的世界中，將文字裡隱含的偉大精神和海量知識呈現於他們眼前。林德銓描繪了「書蟲」和他的平面設計畢業作品之間的相似之處，在作品中，他為本地傳統品牌紅A設身處地想出了一系列方案。在項目中，他選擇以圖像方式表現「穩定性」，故畫出了一系列正在跑動的腿，但諷刺的是紅A標誌性的椅子根本沒有椅腳。同樣，「書蟲」也擁有自己巧妙的運作機制，即使沒有腿也能堅穩站立。他將這個圖像元素再次應用於是次合作中，象徵自己向發明這些精妙方案的設計師致敬。

Design Graduate:
Lam Tak Chuen

Collaborator:
Area Plus Limited (Area+)

Email:
lamtak.c@gmail.com

School:
CO1 School of Visual Arts CO1 設計學校