Project Description

A Light to Read Books By | 照亮書裡的每字每句

Since 2001, Area+ has established itself as a gift and premium design house with buying agency services. In the process of reinventing traditional gifts for the changing market needs, 「DesignXcel」had brought collaborative benefits by lining Area+ and the design freshmasonries up for product enhancement.

If you are a true bookworm, this chic LED book light ‘Bookworm’ will literally be a gift item not to be missed. It is a mini LED light in the form of a ‘worm’ strap made of paper cardboard, which comes in various colours with a magnetic attachment mechanism to make it stand and facilitate reading.

Incorporating and printing the graphic designs on the paper cardboard, the stylish light of Area+ leads readers to immerse in the world of books and imagination, taking them towards textual greatness and knowledge. Lam Tak Chuen draws similarities between ‘Bookworm’ and his graphic design graduation project, in which he had envisioned for local heritage brand Red A. In the project he chose to graphically represent ‘stability’ with a running set of legs, an irony given that Red A’s iconic stool has no legs at all. In the same way, ‘Bookworm’ also boasts an ingenious mechanism of its own, standing firmly even without legs. He took this graphic element and applied it again to this collaboration, as a symbolic tribute to the creators who invented these ingenious solutions.

自2001年以來,Area Plus Limited已成為一家囊括了精美禮品和優質設計的公司,並提供代購服務。在為不斷變更的市場需求重新研發傳統禮品的過程中,《設計列陣》通過撮合Area+和設計新鮮人合作為產品增值,為雙方帶來了協作效益。



Design Graduate:
Lam Tak Chuen

Area Plus Limited (Area+)


CO1 School of Visual Arts CO1 設計學校