Project Description

A Light to Read Books By | 照亮書裡的每字每句

Description:

Since 2001, Area+ has established itself as a gift and premium design house with buying agency services. In the process of reinventing traditional gifts for the changing market needs, 「DesignXcel」had brought collaborative benefits by lining Area+ and the freshmasonries up for product enhancement.

If you are a true bookworm, this chic LED book light will literally be a gift item not to be missed. It is a mini LED light in the form of a ‘worm’ strap made of paper cardboard, which comes in various colours with a magnetic attachment mechanism to make it stand and facilitate reading.

Incorporating and printing the individual works of the freshmasonries on the paper cardboard, the stylish light of Area+ leads readers to immerse in the world of books and imagination. Fine art freshmasonry Li Fung Chun applied her artwork ‘Map of the Empire’ onto the ‘bookworm’. Her work is a commentary of our modern society, where an unprecedented state of total surveillance permeates every corner. Through the juxtaposition of security camera images and a world map presented in ink-wash technique, the work invites the audience to contemplate on the peculiar development of humanity, which has made it possible for anyone to play Big Brother.

自2001年以來，Area Plus Limited已成為一家囊括了精美禮品和優質設計的公司，並提供代購服務。在為不斷變更的市場需求重新研發傳統禮品的過程中，《設計列陣》通過撮合Area+和設計新鮮人合作為產品增值，為雙方帶來了協作效益。

若你是真．書蟲，這個別緻的LED書燈「Bookworm」便是你不容錯過的禮品。它是一盞迷你LED燈，是用硬卡紙砌成的一串「蟲」帶，色彩斑斕，而且上面附有磁石，使其立起和便於用家閱讀。

透過將圖形設計融入並印刷在硬卡紙上，Area+成功以其時尚之光引領讀者沉浸在書本和想像的世界中。主修藝術的設計新鮮人李鳳珍將她的藝術作品「帝國地圖」活用在「書蟲」中。她的作品對現代社會作出了批判，顯示出當代社會正處於每一個角落都受全面監視此一前所未有的狀態。透過將安全攝像機的圖像和用水墨畫技術繪製的世界地圖並置，作品邀請了觀眾思考人類的獨特發展，而這點使任何人都可以扮演老大哥。

Design Graduate:
Li Fung Chun

Collaborator:
Area Plus Limited (Area+)

Email:
yukibritli@gmail.com

School:
The Chinese University of Hong Kong 香港中文大學